MLS Opening Weekend Viewing Party @ Adidas New York City Flagship Store

First post! Excited to start sharing striking stories and imagery of the beautiful game, from our vantage point in the greatest city in the world, New York City. Not entirely sure what kind of journey we’ll be taking in the future through these virtual pages, but really happy to start doing our little part in contributing to the soccer blogosphere.

Enough for the intro – down to business. Today, we present a photo essay/recap of what went down at the new adidas flagship store last weekend, where the The Brand with the Three Stripes hosted a unique MLS viewing party for fans of NYCFC and New York Red Bulls for their season openers. Both teams were playing away from home.

For those of you that have not yet had a chance to visit, the images will hopefully give you a good idea of the look and feel of the space, as well as the overall vibe when the space is used for an event.

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 The store is enormous – 4 full floors of Three Stripes amazingness, with a full floor dedicated to women – nicely done, adidas! The place definitely has a very “urban” feel to it, forward-looking but approachable. There were touches here and there that highlighted its heritage as a long-standing athletics brand beloved by generations over.

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The soccer section is definitely comprehensive. Located in the lower ground level, the area features a massive footwear wall with every current models in display, including womens, and a turf trial zone to try our the boots. Tier-1 club merchandise have their own sections, including licensed gear for Man Utd, Real Madrid, Bayern Munich, Chelsea (Gulp!) and the two MLS clubs that call NYC home. There’s also national team gear, as well as the latest training and lifestyle collection on sale. Oh, and there’s lots of POGBA.

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One of our favorite parts of the store was the customization zone/print shop. Nice touches with local club presence, and a nod to the greats around the world, of course.

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So…onto the football. The new store has a very neat bleacher seating area between the 1st and 2nd floors. One of the bleachers features a statue of the great man himself, Adi Dassler, with his prototype boot that revolutionized traction performance for athletic footwear. For the occasion, the good folks at adidas hung both home and away kits for all MLS clubs on display, creating a visually impressive environment for soccer fans coming through the space. The match itself was fairly welll attended, with both bleacher areas fairly full by the time the match between NYCFC and Orlando began. Refreshments were offered and raffle tickets were given out, with some lucky attendees winning hats and scarves, as well as tickets to the home opener at Yankee Stadium. Neat.

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All in all, a very cool experience targeted at casual soccer fans in the city. adidas is definitely upping its game in promoting MLS as it grows in popularity.

If you liked this recap (or not!), leave us a quick note – tell us what you think! More to come from Striker Magazine as we look to cover stories from the Big Apple and beyond. Until next time!

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